ITC E-Choupal: Empowering Rural India #RESEARCH in the field of agriculture. e-Choupal is an initiative of Indian Tobacco Corporation (ITC) Limited (a . Indian market has inadequate physical, social and institutional infrastructure that is. ITC E-choupal: Corporate Social Responsibility in Rural India. Front Cover. Ali F. Farhoomand. Asia Case Research Centre, University of Hong Kong, ITC’s ABD, one of India’s largest agricultural exporters, has conceived e-Choupal as a ITC CSR Booklet · ITC Corporate Presentation · ITC Publications – on your email Click here to watch the video on ITC’s unique e-Choupal initiatives . The Ashoka – Changemakers ‘Health For All’ Award for the Rural Health.

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ITC e-choupal on awards shortlist Business-standard. Power back-up through batteries charged by Solar panels, upgrading BSNL exchanges with RNS kits, installation of VSAT equipment, Mobile Choupals, local caching of static content on website to stream in the dynamic content more efficiently, 24×7 helpdesk etc.

Chairman Y C Deveshwar speaks on the e-Choupal. Website optimised for IE 7. Product details Share this page: Ground reality Business Standard.

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The Case Centre is a not-for-profit company limited by guarantee, registered in England No and entered in the Register of Charities No Go to advanced search. Global award for ITC’s e-choupal Business-standard. Jump to Sub Navigation. Please visit our sites: The aggregation of the demand for farm inputs from individual farmers gives them access to high quality inputs from established and reputed manufacturers at fair prices.

ITC is the first Indian company and the second in e-chouupal world to win this prestigious award. On the anvil are plans to channelise other services related to micro-credit, health and education through the same ‘e-Choupal’ infrastructure.


The active participation of farmers in this rural initiative has created a sense of ownership in the project among the farmers. Please find below the full details of the product you clicked a link to cprporate. Another path-breaking indla – the ‘Choupal Respnsibility Khet’brings the benefits of agricultural best practices to small resonsibility marginal farmers.

The e-Choupal model has been specifically designed to tackle the challenges posed by the unique features of Indian agriculture, characterised by fragmented farms, weak infrastructure and the involvement of numerous intermediaries, among others. Register Submit to us Case writing resources Case writing scholarships How to submit your case Online case submission Why submit your case to us? Tax ID No Further, a growth in rural incomes will also unleash the latent demand for industrial goods so necessary for the continued growth of the Indian economy.

Now, e-choupal goes pay-to-use Hindustan Times. ITC to set up a shopping complex at Ujjain Business-standard. Sluggish reforms hit e-choupal expansion: The eChoupal experiment has the potential to transform the farm sector The Times of India. All fields Reference no. This will create another virtuous cycle propelling the economy into a higher growth trajectory.

ITC E-choupal: Corporate Social Responsibility in Rural India – Ali F. Farhoomand – Google Books

Jump to Main Navigation. ITC’s Agri Business Division, one of India’s largest exporters of agricultural commodities, has conceived e-Choupal as a more efficient supply chain aimed at delivering value to its customers around the world on a sustainable basis.

Give them empowerment first The Hindu Business Line. By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them. ITC holds out mall hope for villagers The Telegraph. Cigarettes and Virtual Ec-houpal The Economist.

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Expand all Collapse all The Big Picture ITC’s Agri E-chhoupal Division, one of Indis largest exporters of agricultural commodities, has conceived e-Choupal as a more efficient supply chain aimed at delivering value to its customers around the world on a sustainable basis.

Worth a hill of soyabeans The Economist. The services are customised to meet local conditions, ensure timely availability of farm inputs including credit, and provide a cluster of farmer schools for capturing indigenous knowledge.

Grain revolution The Hindu Business Line. The Golden Peacock Innovation Award The Case Centre is dedicated to advancing the case method worldwide, sharing knowledge, wisdom and experience ineia inspire and transform business education across the globe. The Company received this award for its e-Choupal and social and farm forestry initiatives corpprate are impactfully transforming lives and landscapes in rural India. Such a market-led business model can enhance the competitiveness of Indian agriculture and trigger a virtuous cycle of higher productivity, higher incomes, enlarged capacity for farmer risk management, larger investments and higher quality and productivity.

Fuelling latent rural demand The Economic Times.

ITC e-Choupal: Corporate Social Responsibility in Rural India | The Case Centre

Several alternative and innovative solutions – some of them expensive – are being deployed to overcome these challenges e. Keep up to date with email updates Pricing Shipping options Terms of business What’s available from us? Access this item You must be logged in to view this material.